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Livestock Publications Council

Coffee & Collaboration

Join us Wednesday, Jan 16 at 10 a.m. CT for "Solving the Challenges of Goal Setting" featuring Shelia Grobosky & Kenna Rathai. Tune in to learn how two very driven public relations professionals determine how to set goals and how they keep themselves accountable on their way to reaching them. Kenna Rathai, public relations director with Minneapolis-based broadhead, and Shelia Grobosky, public relations coordinator at BioZyme Inc., will chat about why setting both professional and personal goals are important.

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Meeting ID: 405 336 054
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Sponsored by:
Rocking K Productions

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Watch previous Coffee & Collaboration


Solving the Challenges of Goal Setting
Public relations professionals Shelia Grobosky and Kenna Rathai share how to set goals and how they keep themselves accountable on their way to reaching them.

Get Fresh! Put new life into old topics
Seasoned editor and writer JoAnn Alumbaugh shares tips on how to keep our writing "fresh."
JoAnn Alumbaugh

Measuring What Matters
Dr. Lauri M. Baker is an associate professor in agricultural communications at Kansas State University and is co-creator of the Center for Rural Enterprise Engagement, shares tips and tricks on measuring social media statistics and success.

Absorb the Scene to Deliver an Immersive Story
Award winning writer Martha Mintz shares tips and tricks for telling a tale that really grabs a reader.

Achieving Sale Success: Tips & Traps to Consider
Kathy LaScala, Angus Media Corporate Sales Manager, and Mike Chumley, Mid-Continent Livestock Supplements General Manager, share tips for achieving sale success.

See It. Feel It. Shoot It.
LPC award-winning photographer Erin Worrell shares some big impact tips from a "part-time photographer" during Coffee & Collaboration.

Ag Communications Redefined
Writing. Editing. Speaking. Managing. Monitoring. Developing. The daily grind of an ag communicator is never the same. Find out what Scarlett Hagins and Carey Brown have to say about the myriad of media platforms available today and how they balance and prioritize it all.

Social Media ROI
Lindsay Graber Runft and Katie Allen discuss the tangible and intangible benefits of using social media, primarily Facebook, to communicate news and marketing information to specified audiences.

Romancing the Storyline:
Put the passion back into your writing! Steve Werblow, freelancer, shares tips for how you can approach the same old story idea from a new angle.

When Crisis Hits:
What role can media play in the successful mitigation of a crisis? Find out what our experts Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen's Beef Association, have to say from their experiences in the trenches of an ag crisis.

Systems Make Us Better:
Learn how to cut out the clutter and distraction while you're working with BioZyme Inc's Kristi Stevens and Beth Gaines of the Kansas FFA Foundation!     

Dealing with Difficult People:
Holly Martin and Cliff Becker share tips on how to deal with difficult people during LPC's Coffee & Collaboration.

Cutlines, Headlines & Deadlines:
Discover how to write great cutlines and headlines under tight deadlines. You'll get two perspectives for the price of one (or FREE in this case), as we have an editor and a freelancer giving their take on the subject.

Social Media Ideas That Worked for Us:
Want to take your social media efforts to the next level? Looking for new ideas and approaches to your social media plans? Learn new tips and tricks from Jeff Hoffelt, Filament Marketing; Robin Kleine, Focus Marketing Group; and Jodi Oleen, Kansas Pork Association.

From Pasture to Print: Making the Sale & Getting the Information In
Discover tips for making ad sales, and then getting the ad information in to the magazine quickly and smoothly!

Blank Screen: It’s in the Small Details
Brad Alig of Filament Marketing; Gail Lombardino of Homestead Graphics; and Art Vasquez of the American Paint Horse Association team up to discuss inspiration ideas for graphic designers.

Let’s Get Technical!
Nomenclature, scientific terms, etc., are all colliding today in how we talk to different audiences and it starts to get confusing to those of us doing the communicating and even those who are judging what we are doing. Find out what Mike King, National Pork Board, and Pam Smith, DTN/Progressive Farmer have to say!

Don’t Let Design Get You Down
Nicole Erceg chats about how you can design professional and eye-catching social media graphics on Canva (even if you aren’t a designer).

From the Picture Pen to the Backdrop
No one ever said livestock photography was easy. Oh, but the joy of capturing that perfect shot! Join us as Katina Costerisan, Brad Hook, and Heidi Anderson share their award-winning photography tips. Learn how they compensate for action, exposure, weather, and more.

Get the Story: A How To
Holly Spangler shares her tips on investigative reporting and how she gets to the heart of the story.