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The Purpose Was Education
In 1974's organizational meeting, Ted Gouldy, Weekly Livestock Reporter, Fort Worth, suggested that annual meetings should include workshops. The first departmental type workshops were incorporated into the 1979 meeting. President Flanagan arranged for workshops on administration, advertising, circulation and editorial.
He divided those attending into four groups by the simple process of having them count off, "1, 2, 3, 4." Each group was assigned to a workshop for approximately a 30-minute session and then rotated to another until each person had participated in all four.
Workshop leaders were:
- Administration: John T. Jenkins, Livestock Breeder Journal; E.C. Larkin, Jr., Gulf Coast Cattleman.
- Advertising: Dale F. Runnion, International Limousin Journal; Fred Wortham, Jr., Charolais Journal.
- Circulation: Jerry Smith, Crow Publications (Dairy, Livestock, Western Livestock Journal); Chuck Stocks, New Mexico Stockman.
- Editorial: Bob Day, American Hereford Journal; E.H. (Ham) Wilson, Alabama Cattleman.
Workshops have been highly rated segments of each annual meeting since that first one engineered by Flanagan.
As membership expanded and benefits of annual meeting agendas became more widely known, attendance increased and meetings were changed from one day to two, and eventually to three and four, providing more time for workshops, seminars, contest critique and for guest professionals to address the gatherings.
Since it was the policy from LPC's beginning to hold these summer seminar meetings near major airline cities, it has been possible to include visits to publication offices and modern printing and production plants for on-site observation of equipment and practices. This policy changed in 1991 when the annual meeting was held in Steamboat Springs, Colo., a resort area.
There have been extreme changes in printing since LPC began. The industry has moved from the Ludlow and Linotype to cold type, to in-house typesetting and pasteup, and to desktop publishing. Most member magazines have moved from no-four-color to having 50 percent of the book in color. Newspapers too have moved to wider use of color. LPC seminars have been a primary source of information for such changes.
In addition to the summer meeting, an informal winter breakfast meeting has been held each year. From 1975 through 1981 these breakfast meetings were held in January during Denver's National Western Stock Show. Since 1982 they have been held in conjunction with the National Cattlemen's Beef Association annual convention, held in January or early February.
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