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The monthly newsletter, Actiongram, was begun in 1978, and supplemented LPC's Publications Contest in attracting memberships in the years to come.
President Jim Flanagan, Florida Cattleman editor, was the moving force in starting both Actiongram and the Publications Contest. First contest critique and awards was at the 1978 annual meeting in Kansas City.
Flanagan had observed and participated in Florida Press Association contests conducted by Prof. Charles G. Wellborn, Jr., University of Florida Department of Advertising and Public Relations. He secured the services of Wellborn to supervise judging and do the illustrated critiques for LPC contests. Professor Wellborn's wide, practical print shop experience combined with his colorful discussions and critiques of that first contest, with its 160 entries, sent many back home to make major changes in their publications' format, style and content.
Tracing directly to the 1978 and succeeding contests are pronounced improvements in writing and photography skills and advertising design and copy.
As word spread, membership grew, contest entries increased and more talented men and women, including students, participated in the annual meetings.
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