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Webinar from Demeter Communciations
- Tuesday 27th of April 2010 01:22 PM

What ‘Frontline’ Consumers Want to Know Most About How U.S. Foods are Produced

A Demeter Communications SegmenTrakTM Webinar,  For Media Only, Wednesday, April 28, 2-2:30 pm CT 

Agricultural producers, food-manufacturers and those who communicate on their behalf are sifting through an emerging, diverse set of consumer demands.

 

From grass-fed to sustainably-grown, consumers seem to want more than ever from agriculture and food manufacturers. What do they really want to know about food production? Where do they look for information about how food is produced? Are new forms of media best for reaching product-astute consumers? Learn about “frontline consumers,” and find out what they can tell us about questions the food producers and processors will face tomorrow. 

 

You are invited to join the webinar to learn:

· What consumers most want to know from U.S. farmers who produce their food.

· Consumers’ preferred information sources, on food production, for children.

· How consumers perceive grain farmers, livestock farmers, and their motives.

· What consumers would like to change about how their food is produced.

 

Keep in mind this is for Media only. Demeter Communications is a LPC service member. To find out more: 

Questions or comments? E-mail us at info@demetercommunications.com or call 217-351-1807

 

 

 

 
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Attention Sales and Marketing Gurus!
- Tuesday 27th of April 2010 11:37 AM

Here's the first look at the confirmed schedule and speakers for......

Livestock Publications Council Sales Marketing Workshop – second in a series

June 25, 2010 8:00 a.m. – 5:00 p.m.  •  Kansas City, MO  • Residence Inn near KCI

 

8 am Registration

8:30 a.m.  Utilizing Videos via Social Media, Crystal Young, American Angus Association

9:45 a.m.  Break

10:00 a.m.  How to get the most out of your trade show booth - Edgardo Marquez

11:30 a.m.  Lunch

12:30 p.m.    New Rules of Etiquette – Diane Johnson CMP, Details by Design

1:45 p.m. The Art of Presentations – Mark Siebert, 2047.mobi

3:00 p.m. Bridging the communication gap with brand managers – Charlie Higdon, AgriLabs; Rick Haun, John Deere; Erwin Quinn, Gallagher; Melanie Acklin, SFP; Craig Huffhines, American Hereford Association.  Moderator – Becky Terry, Osborn & Barr Communications

Registration: LPC, AAEA or ABM member: $60  Non Member: $60  Students: $35  On site: $125

More details to come soon.

 
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Final reminder for workshop on May 4 in Des Moines
- Monday 26th of April 2010 04:55 PM

We've got a great crowd coming to Iowa next Tuesday. Call me at 817/336-1130 or send me an e-mail at dianej@flash.net if you still want to come. I need to know by this Thursday April 29 please. It's $60 for members of LPC and AAEA and only $80 for non-members. Read on for more information. It's going to be a great one!

Event will be held at the Comfort Suites, 11167 Hickman Rd., Urbandale, IA 50322. Room rate $99  (515) 276-1126
Ask for the Livestock Publications Council rate. You need to book right away to get the rate. 

Midwest Regional Workshop
May 4, 2010
Tentative schedule

8-9 a.m.  Registration with cinnamon rolls from the Machine Shed
8:55 a.m. Welcome – Karen Simon, AAEA president and Marilyn Brink, LPC president
9-10 a.m.  Videography: Tell your story
Crystal Young American Angus Association, Assistant Director of Public Relations, Creative Media Coordinator. Come hear how the AAA is making video a major component in their national advertising campaign this year and why. Equipment, editing, posting and more will be covered.
10-11 a.m. A new time & new tools for ag journalism  
We’ve got a veritable agricultural revolution happening right now, right in front of us, and if we can’t find a million good stories in it, we’re duds. And just like America’s farmers today, we need to be more tech savvy and more attentive to our customers than ever before. Freelance writer Chuck Offenburger will talk about how to get the job, and then get the job done.
11 a.m. to 12 p.m. Yellow Tail or Yellow Fail?  
Kay Johnson, executive director of the Animal Ag Alliance, explains how social media and one-on-one contacts played a role in educating Yellow Tail about HSUS.  Find out what Yellow Tail had to say.
12-1 p.m. Lunch from the Machine Shed
1-1:30 p.m. Winery helps life-long dream
Bill and Rona Wyant own the Fireside Winery near Williamsburg, Iowa. Listen to how they started in the wine business, how they developed it, and how it fits in with their traditional farming operation. You’ll be able to taste some of their offerings at the reception following the meeting.
1:30-2:30 p.m.  Click! into great photography
Professional photographer, Dan Welk, owner of Click! Photography in Des Moines invites participants to bring their photo gear as he discusses tips and tricks to great photos.
2:30-2:45 p.m. Break
2:45-4 p.m. Your social media toolbox
Nathan Wright with Lava Row will provide a practical discussion of emerging trends and marketing best practices in the social technology space. He is extremely knowledgeable on new media marketing tactics and you are sure to gather some great ideas to add to your toolbox.
4 p.m. Conclusion. Wine and cheese reception

 

 

 
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Ag Media Summit site has new registration brochure online
- Monday 19th of April 2010 01:24 PM

The AMS registration information, program, speakers, fees, and everything else we can tell you about this year's event is now online in a downloadable format. Go to www.agmediasummit.com and you'll see it posted there and on the Programs page. The online registration will open on May 1. Also to note, the committee decided to DROP the registration fees this year after last year's event combined with the international guests. That sure is good news!

 
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Great tip for Twitter to Facebook
- Wednesday 14th of April 2010 11:24 AM

Received this tip this morning from Jennifer Ryan a former ACT student and LPC travel award winner. It's an easy-to-read article on how to link your Facebook and Twitter accounts. http://mashable.com/2009/05/25/twitter-to-facebook/

Anyone have any more tips? Let me know!

 
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Officially spring in Texas
- Monday 12th of April 2010 09:14 AM

If you have been lucky enough to be in Texas in the month of April, then you have been treated to seeing the beautfy of the official flower of Texas blooming in excess. The bluebonnets blanket the countryside and a drive south from Fort Worth is worth the price of a tank of gas. They are most prevalent in the region around Austin to College Station to Fredricksburg but we also have them in the Fort Worth area. My friend, Lea Stokes, who is also a past LPC president and board member, sent me this over the weekend. The dogs, Tango and Cash, (sorry not sure which one is which in the picture!) are her prized possessions. This photo exudes spring in Texas and I just had to share. Hope your week is as colorful!

 
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Underwood to be featured on Texas Country Reporter
- Thursday 8th of April 2010 02:40 PM

Received this release about our newest LPC service member, Wes Underwood. What a great project! Wes' daughter wil be one of this year's Ag Media Summit interns too.

 

Pictured are (L to R): Jason Anderson, Producer; Dan Stricklin, Videographer; Wes Underwood, and Bob Phillips, the Texas Country Reporter.

Lubbock, Texas- March 31, 2010 - Texas Country Reporter, Bob Phillips, interviewed Wes Underwood on March 31, for an upcoming segment to be aired in May. The segment will focus on Underwood’s passion for photography and his passion for telling the story of the “Lost and Forgotten.”

The “Lost and the Forgotten” is a collection of photographs that represent Underwood’s ten-year quest to record lost and forgotten cemeteries and graves. He has traveled more than 10,000 miles throughout Texas and the southwestern United States to capture more than 5,000 images and continues adds to it.

“I started shooting this series while working on my master’s degree in college as a class project,” Underwood said. “The subject intrigued me because of the contrast between well-manicured cemeteries compared to those that are lost and forgotten throughout the country.” He is always on the look out for more to photograph.  “I enjoy the history of the cemeteries, and the stories of the people who are buried there,” he said. “I feel the need to tell their untold stories to others.”

Underwood spends his day capturing the stories and students of South Plains College in his photographs, but in his time away from the college you can find him on Texas back roads looking for the lost and forgotten.Underwood's love for the outdoors comes through very clear in the type of photography that he does, an avid outdoorsman he finds no greater pleasure then to be on a site to shoot as the sun breaks in the morning or sets in the evening.

He is a graduate of Texas Tech University in Lubbock, Texas, with a M.S. in Agriculture Education and a B.S in Agricultural Communication and is currently the Photography Specialist at South Plains College in Levelland, Texas, as well as managing his own freelance photography company, WU Photo. 

Texas Country Reporter is a highly acclaimed TV program that celebrates the history, emotion and beauty that make Texas and Texans so unique. Since 1972, Bob Phillips has traveled the backroads of the Lone Star State and shared the stories of real Texans. From artists to cowboys, hobbyists to musicians, Texas Country Reporter explores the passions, interests, and lifestyles of ordinary people doing extraordinary things. Every week you're invited to hop in and travel with Bob as he meets the folks that make Texas such a special place. For more information and an episode guide for Texas Country Reporter you can follow them on Facebook or visit their website, www.texascountryreporter.com.

Story written by Reba Underwood, Photo by Myrna Whitehead.

 
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Response 1
Monday 6th of September 2010 05:21:30 PM
Submitted by: Edith Zwernemann
Thank you for this report. My family has been trying to find a Cemetary in Devilla,Texas which I understand is possibly on private property now. What is the posibility this could be addressed under State Laws and be opened to the public.
 
Response 2
Sunday 23rd of October 2011 03:24:57 PM
Submitted by: Rhea Sibley
Mr. Underwood is doing a great service to Texas. I understand what he feels finding old cemeteries. For him to record his photos is a blessing, I wish we had someone like him in each Texas County so all these Headstones would not be lost for ever. I have taken a few with my cousin she past away in Feb. I guess I need to find someone to go as we called it Cemetery Hopping with me. Keep up the good work Wes, I know my photos are not as good as yours but I try to make sure I can read them. Thank you so much for showing this on your show Bob see you in Waxahachie TX next weekend.
LPC Critique Review and Contest entries due April 20
- Wednesday 7th of April 2010 11:28 AM

I hope you are getting your entries ready for this year's NEW Contest and Critique Review. The board has thought through this new process at length and feel that you are going to benefit greatly whether you are most interested in the contest portion and/or the critique review portion. It's still being considered a trial process so if it works this year, we'll continue it for next year. We're anxious to hear from you. And and most of all good luck!

 

 

 
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Don't forget to register for the upcoming workshop in Iowa
- Monday 5th of April 2010 04:30 PM

It's time to register for the upcoming Midwest Regional Workshop! Just send your name, address, company and e-mail to Diane at the LPC office. It's a great bargain -- only $60 for members of LPC and AAEA and only $80 for non-members. Read on for more information. It's going to be a great one!

Event will be held at the Comfort Suites, 11167 Hickman Rd., Urbandale, IA 50322. Room rate $99  (515) 276-1126
Ask for the Livestock Publications Council rate. You need to book right away to get the rate. 

Midwest Regional Workshop
May 4, 2010
Tentative schedule

8-9 a.m.  Registration with cinnamon rolls from the Machine Shed
8:55 a.m. Welcome – Karen Simon, AAEA president and Marilyn Brink, LPC president
9-10 a.m.  Videography: Tell your story
Crystal Young American Angus Association, Assistant Director of Public Relations, Creative Media Coordinator. Come hear how the AAA is making video a major component in their national advertising campaign this year and why. Equipment, editing, posting and more will be covered.
10-11 a.m. A new time & new tools for ag journalism  
We’ve got a veritable agricultural revolution happening right now, right in front of us, and if we can’t find a million good stories in it, we’re duds. And just like America’s farmers today, we need to be more tech savvy and more attentive to our customers than ever before. Freelance writer Chuck Offenburger will talk about how to get the job, and then get the job done.
11 a.m. to 12 p.m. Yellow Tail or Yellow Fail?  
Kay Johnson, executive director of the Animal Ag Alliance, explains how social media and one-on-one contacts played a role in educating Yellow Tail about HSUS.  Find out what Yellow Tail had to say.
12-1 p.m. Lunch from the Machine Shed
1-1:30 p.m. Winery helps life-long dream
Bill and Rona Wyant own the Fireside Winery near Williamsburg, Iowa. Listen to how they started in the wine business, how they developed it, and how it fits in with their traditional farming operation. You’ll be able to taste some of their offerings at the reception following the meeting.
1:30-2:30 p.m.  Click! into great photography
Professional photographer, Dan Welk, owner of Click! Photography in Des Moines invites participants to bring their photo gear as he discusses tips and tricks to great photos.
2:30-2:45 p.m. Break
2:45-4 p.m. Your social media toolbox
Nathan Wright with Lava Row will provide a practical discussion of emerging trends and marketing best practices in the social technology space. He is extremely knowledgeable on new media marketing tactics and you are sure to gather some great ideas to add to your toolbox.
4 p.m. Conclusion. Wine and cheese reception

 
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