American Ag Editors' Assn. has invited you to join this webinar next Tuesday, May 11 2 pm Central time.

Creativity vs. Practicality: one sings on the printed page, the other draws readers to the Web
Our Webinar presenters will help you excel at both print and online headlines. Charlie Peitz earned his reputation as a headline writer as copy editor for Farm Journal Beef Today, then did a stint in public relations before editing for the Philadelphia Inquirer and the Wall Street Journal. He has experience in both print and Internet copy. Steve Halsey is vice president of digital media at Gibbs & Soell Public Relations. He works closely with his teams to ensure the successful integration of online, interactive and social media elements into client campaigns. He also has conducted "Digital Media Boot Camp" training sessions for clients.
Jot down your questions - from how to get your creative juices flowing to how to score high on search engines! The roughly one-hour Webinar, to be hosted by Farm Journal Media, will be free to AAEA members; $50 for others. Click here to register. You will receive log-in information prior to the Webinar. Questions or comments, contact Linda Smith (lsmith@farmjournal.com) or Kenna Rathai (kenna.rathai@kbrcommunications.com).

I have arrived in Des Moines and ready to greet a big crowd scheduled to arrive in time for 8 am registration. If your plans have changed and you think you can make it, let me know right away and maybe I'll give up my seat for you - or we'll find another chair. dianej@flash.net

Here's the first look at the confirmed schedule and speakers for......

Livestock Publications Council Sales Marketing Workshop – second in a series

June 25, 2010 8:00 a.m. – 5:00 p.m.  •  Kansas City, MO  • Residence Inn near KCI

8 am Registration

8:30 a.m.  Utilizing Videos via Social Media, Crystal Young, American Angus Association

9:45 a.m.  Break

10:00 a.m.  How to get the most out of your trade show booth - Edgardo Marquez

11:30 a.m.  Lunch

12:30 p.m.    New Rules of Etiquette – Diane Johnson CMP, Details by Design

1:45 p.m. The Art of Presentations – Mark Siebert, 2047.mobi

3:00 p.m. Bridging the communication gap with brand managers – Charlie Higdon, AgriLabs; Rick Haun, John Deere; Erwin Quinn, Gallagher; Melanie Acklin, SFP; Craig Huffhines, American Hereford Association.  Moderator – Becky Terry, Osborn & Barr Communications

Registration: LPC, AAEA or ABM member: $60  Non Member: $60  Students: $35  On site: $125

More details to come soon.

(Tentative schedule)
8-9 a.m. Registration with cinnamon rolls
9 a.m. Welcome – Karen Simon, AAEA president and Marilyn Brink, LPC president
9-10 a.m. Videography session - Crystal Young American Angus Association, Assistant Director of Public Relations, Creative Media Coordinator
Come hear how the AAA is making video a major component in their national advertising campaign this year and why. Equipment, editing, posting and more will be covered.
10-11 a.m. Writing session with Chuck Offenburger, freelance writer
11 a.m. to 12 p.m. Yellow Tail or Yellow Fail? - Kay Johnson, executive director of the Animal Ag
Alliance, explains how social media and one-on-one contacts played a role in educating Yellow Tail about HSUS.  Find out what Yellow Tail had to say.
12-1 p.m. Lunch from the Machine Shed
1-1:30 p.m. Starting a winery and making it successful, Rona Wyant, Fireside Winery, Marengo, Iowa
1:30-2:30 p.m.  Photography session — Dan Welk, Click! Photography
2:30-2:45 p.m. Break
2:45-4 p.m. Your social media toolbox - Nathan Wright with Lava Row will provide a practical discussion of emerging trends and marketing best practices in the social technology space. He is extremely knowledgeable on new media marketing tactics and you are sure to gather some great ideas to add to your toolbox.
4 p.m. Conclusion. Wine and cheese hour

Event will be held at the Comfort Suites, 11167 Hickman Rd., Urbandale, IA 50322

Room rate $99  (515) 276-1126

Ask for the Livestock Publications Council rate. To guarantee your rate and room, please book by April 4.